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At Anything for Hire we love nothing more that an lucrative investment deal, especially when it involves the vehicle rental market. Due to this preoccupation we were understandably excited by Wolverhampton’s Asset Alliance Group investing £20m in their Flexi-Hire division. Asset Alliance is a full-service Commercial Vehicle asset finance and leasing business, this week investing in: 250 DAF and Mercedes tractor units Rigid trucks 100 new sliding bogie skeletal trailers Double-deck temperature control trailers Curtainsiders Founded in 2010 the group was formed by Willie Paterson, a man with a colouful CV. As the previous commercial director of Alliance and Leicester, Peterson helped develop the base in Wolverhampton’s Boundary Industrial Estate, with the firm now adding value to the vehicle contract hire, leasing, financing and sales departments. David Potter, commercial development director at Asset Alliance, said: “Flexi-Hire is designed specifically to provide flexible, medium- to long-term commercial vehicle rental on a rolling contract, making it ideal for customers that need vehicles in a hurry, to meet the changing needs of their business. “What’s more, with many customers now taking on contractual work for shorter periods, it’s only logical that we offer a rental proposition to suit. Flexi-Hire means our customers can operate high-spec commercial vehicles certified to the latest safety standards, without committing to a longer, fixed-term contract hire package or waiting months for them to be built.” Let us know what you think, is the £20m a sound investment?